Protecting Your Brand From Online Reputation Disasters

About this Conference

Overview:
We've seen a dramatic change in how consumers search for businesses ,including doctors, dentists, hospitals and other healthcare providers. The role that online reviews play in consumers' research and decision-making process has exploded. We have also seen how Twitter, Facebook, Instagram and YouTube spread stories and pictures with a speed never seen in human history. If someone feels mistreated they can share an exaggerated review that does immediate, severe and long lasting damage to your brand. One or more bored employees can video a revolting act and post it for all to see.
You must have a reputation plan for before,during and after a reputation disaster. Even one unhappy customer or disgruntled former employee can create significant damage your organization's reputation. You can lose customers/patients/clients and find it harder to hire the best employees.You need at least an ounce of prevention and should stock a pound or more of cure.